Blog
Elevator speech - The elements it should include
Who
am I?What
do I offer?What
problem I solve for you?What
contribution can I make to you?What action do I want from you?
17th Sep 2019
Creating a Business Plan - Very Brief Guide
A Business Plan shows that you have
considered and thought through most of the important aspects of your business.
That’s why when you go for a loan or approach investors they will ask to see
it.Business is not an exact science. You
have to make some assumptions, you have to be prepared to back your creative
ideas. It makes a big difference if you have considered the big and small
questions and that you have a plan, rather than conducting business on the
basis of reactions to every day oc
…
17th Sep 2019
Time is Money -Tips on Time Management
Time! It
can be your worst enemy or your best friend depending on how well you manage
it. We often hear phrases like "I never have enough time",
"where did the day go", the key is how to manage your time.Time in
Perspective
While we all have the same 24 hours each day some people manage to pack into a
huge amount and other squander their time. Time
offers a special challenge for the business owner.
That's because the job appears endless, there is always something that has to
be complete
…
17th Sep 2019
Marketing for Artists and Craftspeople
The
Creative MindsetArtists
and crafts people love the creative and productive part of their profession.
Naturally! There are some who regard the need to sell what they make with disdain.
"I'm not a sales person or a business person," they say. "I don't want to be involved with that
dirty and demeaning stuff, I'm an artist".
If
only they had a sales person or a distributor to deal with business, to just
magically take over sales, so that they could concentrate their creative
energies
…
17th Sep 2019
Barbara’s Rules for Marketing
Do the basics
consistently, persistently and well – you will stand out as few businesses do.Basics
Produce a great product, provide a great
service after asking yourself what
do I need or want and what do other people want and need
Stay very close to customers Ask yourself every day why would anyone
buy/commission from me? Have integrity – that’s all you’ve got,
keep your word, on deliveries on appointments on payments. With employees
and customer and supplie
…
17th Sep 2019